Design Leadership · Product Strategy · 0-to-1 SaaS

Marek Laane

I build design teams that people don't want to leave, and drive design that grows businesses.

My Projects

Contact Me

Featured Projects

I picked these three projects to show You how I work. Have a look around.

Design Leadership

Leading Design at Estonia's Largest Media Company

How I run a team of six designers across product, marketing, and advertising at Delfi Meedia, and what I've learned about leading when resources are fixed and scope is not.

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Design Leadership

Leading Design at Estonia's Largest Media Company

How I run a team of six designers across product, marketing, and advertising at Delfi Meedia, and what I've learned about leading when resources are fixed and scope is not.

Go to project

Design Leadership

Leading Design at Estonia's Largest Media Company

How I run a team of six designers across product, marketing, and advertising at Delfi Meedia, and what I've learned about leading when resources are fixed and scope is not.

Go to project

Many paywalls in Delfi portals from 2023 to 2025.

Growth Design

Delfi Paywall & Conversion

Rebuilding the subscription funnel, from the first paywall impression to the moment a subscriber tries to leave.

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Growth Design

Delfi Paywall & Conversion

Rebuilding the subscription funnel, from the first paywall impression to the moment a subscriber tries to leave.

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Growth Design

Delfi Paywall & Conversion

Rebuilding the subscription funnel, from the first paywall impression to the moment a subscriber tries to leave.

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UX Research & Product Design

Delfi Monitor

Designing a B2B media monitoring SaaS from zero, against an incumbent that had owned the market for 25 years.

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UX Research & Product Design

Delfi Monitor

Designing a B2B media monitoring SaaS from zero, against an incumbent that had owned the market for 25 years.

Go to project

UX Research & Product Design

Delfi Monitor

Designing a B2B media monitoring SaaS from zero, against an incumbent that had owned the market for 25 years.

Go to project

Let's work together

You've seen how I work. Now let me know how I can help you.

Contact on Linkedin

/mareklaane

Send an e-mail

laane.marek@gmail.com

Send a message

Conversation starter KIT

"I'm looking for a grown-up to run our design team."

"We have a product. It's unusable. Help."

"I keep paying for AI tools nobody uses. Please fix that."

"I got you, pal."

- Marek Laane